In Marketing Management, Product is solution. Solution that can overcome consumer troubleshoot, like example : food can overcome consumer hungry troubleshoot, car can overcome transportation troubleshoot that faced consumer, and another examples.
So, if you want to creat product, good conventional product also internet digital product you must creat product that can be solution from consumer troubleshoot. And i am sure, you can blow up your sale.
Unique sell product
One factor again must you understand if you want to increase your sell that is with sell different product from competitors. Product you sell must unique, so that consumers interested to buy your product.
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